Black Friday and the Morality of the Market

“The real question is not does morality inform the market,” I ask in my essay for Acton Commentary, “but whose morality informs the market.”

Consumer disapproval of Black Friday has caused a drop in demand. Consequently, retailers have curtailed their investment in these kinds of sale events. If economics is agnostic as to what motivates the change in demand, as a Christian I can’t be. Retailers are responding to the moral cues of shoppers and so changing their marketing strategy to conform to themoral demands of consumers.

The full text of the essay can be found here.