In other words, it’s not the case that market capitalism requires or generates loveless people. More like the contrary. Markets and even the much-maligned corporations encourage friendships wider and deeper than the atomism of a
full-blow socialist regime or the claustrophobic, murderous atmosphere of a “traditional” village. Modern capitalist life is love-saturated. Olden life was not loving; communitarian life was not; and actually existing socialist life decidedly was not. No one dependent on a distant god such as Gosplan or Tradition can feel safe. Paradoxically, amarket linked so obviously to our individual projects make us safer and more loving.
Deirdre N. McCloskey (2006)ook, The Bourgeois Virtues, p. 138
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