… Orthodox churches, are voluntary communities that must strategize to retain and attract membership; hence the new significance of Orthodox evangelism and technological acumen in reaching inquirers. The perceptual fault lines between “convert” and “ethnic” Orthodox Christians as well as the categories of intermarriage and seeker converts in parish life provide a lens by which to observe the shift in these meanings within a community that continues to be cast as ethnic and marginal to American religious mainstreams. The clerical valorization of seeker converts as model Orthodox Christians worthy of emulation by the community as a whole signals an intra-parish acceptance of, rather than a resistance to, this voluntarism. In essence, ecclesial membership by birth, nature, familial, or national heritages as ideals of church affiliation have been supplanted by voluntary, conscious, and emotionally driven associations such as those represented by seeker converts. Clerics wanted all their parishioners, regardless of birth affiliations, to become the functional equivalents of seeker converts, to be Orthodox church members by choice rather than through natal or familial tradition or accident.

From: Amy Slage, The Eastern Church in the Spiritual Marketplace: American Conversions to Orthodox Christianity